The ArrowHead – Winning the Story War isn’t just another sales manual—it’s a gripping, real-world story where you’ll see yourself in the trenches, sharpening your narrative tools through tough, relatable challenges. You’ll walk away with practical playbooks that make business—and life—smarter, sharper, and more meaningful.

"…a fantastic book that I will refer to often and make required reading for my management team.”

Russ Wilding, CEO, iArchives, Inc.

Myles, VP of Sales, just lost another big deal to an inferior competitor; he missed his sales quota, and sales club in Paris. He struggles balancing his roles of VP, husband and father. Heather, his wife, a French major in college, has Paris on her ‘bucket list.’ Myles meets an old college buddy and everything begins to change. His old friend, successful in work & family, shares the four ArrowHead Tools, and Myles learns that a sharp message creates purpose, passion and power in his professional and personal life.

In the tradition of The Goal, by Dr. Eliyahu Goldratt, The ArrowHead personalizes timeless, professional and personal principles using an engaging story that both enlightens and inspires.

  • Experience Business Transformation Through Story, Not Theory
  • Learn the ArrowHead Tools— Watching Them Change the Game
  • See Buyer Pain Points—And How to Solve Them
  • Discover How to Engage Your Buyer With Your Story
  • Find Purpose Beyond Just Profit
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