Build Buyer Trust. Win Bigger Deals In Less Time.
You can build buyer trust and win bigger deals in less time when I help you:
CRAFT Your Story Around Your Buyer's Problem
REHEARSE Your Real-World Buyer Conversations
ENGAGE Your Buyer So They Retell Your Story, Making It Easier to Buy
Struggling To Sell A Great Product?
Many sales teams struggle because their pitch is all about their product—not the buyer’s problem. When selling a complex product, sales, marketing, and engineering teams often speak different languages, leaving the buyer to puzzle out how the seller's product might actually help them. Too many salespeople rely on overloaded slide decks and feature sets, asking few questions, and doing even less listening—failing to earn the buyer's trust or spark real engagement.
A few of the seasoned salespeople and engineers have learned—often the hard way—that solving buyer problems is the only path to survival and real success. Even companies with superior products lose deals because their value is hidden behind features, while competitors tell a better story with an inferior product and steal the deal. It’s not just a lack of a winning message—it’s a lack of the soft skills to deliver it in a way that resonates, builds trust, gets shared, and moves buyers to act.
I’m Kevan Kjar, founder of ArrowHead3, and for over twenty years I’ve helped teams sharpen their story, shift their mindset, and win more deals by focusing on the buyer’s problem—not just their product.
Today, instead of flying in and blocking off days in hotels and conference rooms, I deliver the same high-impact work remotely through live Zoom sessions and a collaborative digital storyboard. We meet in focused, interactive sprints—six to eight sessions over two to three weeks—making it easier to engage without disrupting schedules. The work is challenging, but the payoff is lasting: teams walk away with not only a winning story, but a buyer-first mindset and skillset they’ll carry throughout their careers.
How I Can Help you:
CRAFT Your Story Around Your Buyer's Problem
I guide client teams—often a mix of sales, marketing, and engineering—craft a clear, compelling story by centering it on their ideal buyer’s problem and how their product uniquely solves it. We call this the ArrowHead. By focusing on what the buyer truly cares about, you earn trust early by showing you understand their world. With recorded lessons, your teams learn a range of ArrowHead tools and techniques—like key questions, metaphors, hand-drawn visuals, S-U-N Stories, StoryChains, and more—we develop versions of your story that engage buyers and make it sticky enough to retell internally. This collaborative process aligns your team, sharpens positioning, builds credibility, and drives better buyer conversations—and more wins.
REHEARSE Your Real-World Buyer Conversations
I coach client teams to rehearse their winning story in real-world Conversations—where it counts most. Participants get expert coaching from me and real-time feedback from peers, creating a high-trust, high-growth environment. They practice using the ArrowHead tools and techniques they’ve already crafted—like strategic questions, metaphors, and visuals—and often create new, high-impact variations of their own. It’s like riding shotgun with your top performers, hearing how they frame conversations, handle objections, and share what actually works. These moments spark shared best practices that stick, giving the whole team practical confidence and a clear edge in customer conversations. The impact is immediate: greater fluency, stronger conviction, and a noticeable rise in both confidence and competence.
ENGAGE Your Buyer So They Retell Your Story, Making It Easier to Buy
The impact is powerful: your buyer feels understood and engaged, and they gain a clear, memorable story they can confidently retell to other stakeholders after you leave the room, which is when most deals are won or lost. The value of your solution is reinforced with your buyer stakeholders, creating alignment inside their organization and building urgency to act. Because you focused on the buyer's story, you've earned their trust and made the decision more clear and safe, the sales cycle shortens—and the path to “yes” gets a whole lot smoother.
Some of My Repeat-Clients
Client Testimonials
Watch a Sample Lesson
on Creating Fast Buyer Connections
with ArrowHead's S-U-N (Self-Us-Now) Story
Download a copy of my book...
Grab your free copy of my book The ArrowHead: Winning the Story War, to learn more about the ArrowHead, and how it can help your team build trust, tell a better story, and close better deals.
