what we do
Expert consulting & training on sales messaging, presentations and more.
Time: 2-4 Days
Team: Product Leadership Team of 5-12
An ArrowHead³ consultant will guide your team through the “ArrowHead” process to determine your product’s key messages. Your cross-functional team will balance their skills with each other as they craft the key points for your product. ArrowHead Messaging™ can be done in 2-4 days, and can be broken up over two weeks if needed. Your team will create a StoryQuiver™, which is a summary of their work that can be communicated to other team members to insure a consistent, clear and compelling telling of your product story.
Kevan Kjar, Founder of ArrowHead³, is all about inspiring you to “be your best self.” He has extensive experience in coaching executives, speakers, sales people, and policy experts; helping them to prepare to delivery an important keynote, participate in or lead a panel discussion, facilitate an offsite, or speak to an important donor. Kevan helps you to channel your fears and concerns to outstanding results. He has worked with Fortune 100 clients around the world, as well as public policy fromMoveOn.org to CPAC, and from town halls to the Supreme Court. Kevan is a recognized author, keynote speaker, TEDx speaker, and mentor.
Time: 2 Days
Team: Customer-Facing Team Members
Your customer-facing team will learn techniques of business’ master storytellers and presenters. If your company did an ArrowHead Messaging™ process for your company or product, your team will be introduced to your StoryQuiver™ and will craft their own storyboards on how to tell your story. They will learn effective presentation and storytelling tips and techniques that can be used in 15 second elevator discussions, formal presentations, written proposals, conference calls, and technical demonstrations. Your team members will learn how to coach each other so the skills will stick with them well beyond the training.
Companies with complex products can easily confuse their customers with their product messages. They try to “teach” buyers about their product instead of “persuading” them to buy it.
Frequently product teams tell different versions of the story causing the customer confusion, and even causing chaos within the organization. This confusion and chaos leads to long sales cycles, discounting and lost sales.
ArrowHead³ Consulting helps companies create Stories That Win. Product leadership teams are led through the “ArrowHead” process that crystallizes for buyers the Clear and Compelling reasons to buy their product. These teams now work from the same playbook and tell their story with passion and persuasion. The Result: shorter sales cycles, less discounting, and more sales.
Creating Stories That Win involves three steps that can be done from beginning to end in a matter of weeks, or done separately depending upon your needs.
Time: 4-5 Days
Team: Sales Team
Your sales team members learn how to close more business by learning, What to say, how to say it, who to say it to, when to ask, and when to shut-up and listen. Team members will learn powerful persuasion tools from one-on-one conversation selling to formal presentations and speeches. Your team members will role-play various sales situations specific to your sales engagements, and will receive expert coaching, from your team and the facilitator. They will also take multiple passes at how to turn your toughest objections into strong reasons why your solution is best. Whether the sales members have many years of experience or are new to the role, this sales boot camp will unite your sales team, give them a common sales language, shorten sales cycles, increase deal sizes, and increase sales with new skills that are immediately applicable.